To celebrate the sensational experience of biting into a delicious, crumbly Flake, we’ve paired up with make-up maestros, Benefit Cosmetics.

Between 11th February and 31st October 2010 you’ll have the chance to win one of one million luxury Benefit lipsticks or lip glosses, every time you buy a special promotional pack of Flake (standard single bar, 5 bar multipack or 9 bar multipack).

Just enter the wrapper code at flake.co.uk (you’ll register during your first visit). If you’re a winner you can claim your lipstick there and then. Or we’ll hold the prize until you’ve selected your ideal shade.